A Very Peculiar Practice – Wives of Great Men pt1
Duration : 0:7:53
A Very Peculiar Practice – Wives of Great Men pt1
Duration : 0:7:53
Doctor Jay Parkinson became a celebrity last year as word spread about his unconventional practice in Williamsburg, Brooklyn. Instead of maintaining a traditional office and paying support staff, Parkinson’s operation is entirely virtual and requires almost no overhead. (Unless you consider a Mac overhead.) Instead, he operates a web site loaded with Web 2.0 touches that allows patients to easily get in touch and explains his services in plain English. After an initial in-person consultation, exchanges can be online, either through instant messaging, email or web cam. He uses Gmail to handle his email load and has neatly integrated Google Calendar into his web site – allowing patients to see his schedule at a glance and book their own appointments.
Resisting the argument that technology has created a new Race to the Bottom in healthcare, by making medicine less human and the healthcare system increasingly complex, Parkinson argues that when used properly, Web 2.0 tools like mash-ups, mobile devices, instant messaging, digital video and social networking can free doctors to spend more time with patients – not less.
Duration : 0:5:1
If you have ever been admitted into a hospital without knowing your fate, chances are that you were probably worried, scared, and curious as to the outcome of your stay. Millions of people everyday visit the hospital for an unknown illness hopefully to figure out what is the cause of their ailing health. In many instances insurance is a big concern for those who cannot afford it due to the high cost of health care. Many people think that their health care is going to be compromised if they don’t have the proper credentials for their health issues. In other instances people are frightened that an act of medical malpractice can and will occur due to the lack of proper medical professionals in hospitals nationwide. Malpractice lawyers have seen an increase in the rate of medical malpractice in recent years due to inexperienced doctors, lack of technical equipments, and lack of insurance. Medical malpractice has been causing concern with the masses as we see more and more instances of severe acts happening on a daily basis. Horror stories of surgical tools being left in a patient’s body after surgery has the public scared to undergo any type of treatment. If you or a loved one has been directly affected by an act of medical malpractice, contact a malpractice lawyer as soon as possible.
Another pressing issue dealing with medical malpractice is illegal kickbacks to doctors. Pharmaceutical companies play a big role in the occurrence of medical malpractice despite their efforts to act as a contributor to standard healthcare practices. Pharmaceutical companies rely heavily on hospitals and general practitioners to recommend products to their patients. These products include prescription drugs, medical devices, medical tools and other related products. Sometimes generic drugs are available to comparable brand name drugs that make it hard for large pharmaceutical companies to maintain their profits. In order to hold on to their market share, large pharmaceutical giants sometimes offer doctors and hospital administrator incentives to solely recommend their products to their patients. In doing this pharmaceutical companies are ensuring that they will receive increased and constant profits. These illegal kickbacks can take the form of excessive gifts, meals, trips, and cash that try to sway doctors to recommend these products. This is a very dangerous practice because doctors can get so caught up with receiving these incentives that they may compromise their patients general health. Instance of medical malpractice occur when a doctor recommends a drug that might be detrimental to a patients health. Usually doctors will prescribe medications that will generally pose no short-term effects, but long-term effects are a different story. Medical malpractice lawyers are seeing this type of practice happen commonly and provide a case for a medical malpractice lawsuit.
If you or a loved on has been negatively affected by a medication that was prescribed to you based on a doctor trying to gain incentives from a pharmaceutical company, contact a malpractice lawyer immediately. A malpractice lawyer will be able to stand up for you in a court of law and start your path to justice.
How do you take care and nurture the “third herd” in your dental practice? In this article, dental practice management consulting adviser Ed O’ Keefe will share to you the ways on how you can nurture the third herd in your dental marketing business. The dental practice management consulting adviser will also share to you the ways to prevent your competitors from getting your potential patients into their practice. And this is something that the dental practice management consulting adviser focuses specifically at their dental practice management website!
How to take care and nurture the third herd in your business…
There are lots of ways that you can nurture the “third herd” (or the interested but not yet ready herd) in your business. What you can do is that you can mail them or e-mail them because you don’t know what will make them respond to you. You don’t know if it’s going to be direct mail if they better respond off an e-mail that sends them to a “webinar” or a website that has a video. You don’t know those things… so as a dental practice management consulting adviser, I always tell my clients to try every single media in every single way! The next thing you don’t know is you don’t know when that person is going to flip from being “interested but not ready” to “interested and ready right now”! So we need to use the software, we need to use our creativity and our brains that for every single month (without even blinking) we are going to mail something to our leads. That’s what you’re doing every single month. It could be in a form of a postcard; it could be in a form of e-mail; it could be a tele-seminar; it could be a seminar; it could be a webinar; etc.
The key here is that you are offering to them every single month. And here’s the number one most important reason why it is. It’s because you’ve spent the money to get the lead, and now you’ve spent the money to follow up with them for six weeks aggressively. As a dental practice management consulting adviser, that’s usually the campaigns I teach. Get the lead, six weeks of aggressive mailing and aggressive contact maybe through phone call, and really work on that lead. Then after the six weeks, or 90 days, or however you want to do it; we just hit them once a month, we can e-mail them once a week, and we would want to keep plugging away. And the reason why is because the last thing you ever want to do is mail them aggressively for six weeks and then all of a sudden stop mailing them because you have a mental blockage in your brain that says: “Well, they must not be interested…”. No, they’re interested that’s why they raised their hand; that’s why they opted in, and they requested the report. And we need to keep mailing to them so that your competitor down the street doesn’t get excited all of sudden that he decides to send out one postcard! So we’ve done all these nurturing, we’ve warmed up the client, or the possible lead, or the potential patient. We’ve worked them, we got miles of excitement, and all of a sudden it’s week 9 after they requested information, they wake up and then they say, “I got to find that dentist who’s sending me all these stuff. I’m ready to go now!”. And all of a sudden a mail, a letter, or a postcard comes from your competitor. So, if you give up on these leads too soon, what you’re doing is that you end up helping your competitors by not following up with that patient forever!
The other thing that happens is say you ignore your competitor for a moment (who’s actually mailing something) and you would just look at a natural passive response which is: “They got all these direct mail from me and I think they probably precisely know where that postcard is, I’ve sent six of them by the way, they got to know…” And you actually think they held on to it. So when their brain flips from “interested but not ready” to “interested and ready right now”, they go looking for it, and they can’t find it because the cleaning lady came in and she threw out the stuff out and they can’t find it. So guess what they’ll do? They’ll open up their yellow pages and they go right looking in for a dentist, or they go online and then type in “dentist” and they type in their town. So the last thing that you want to do is to stop following up on this people. As a dental practice management consulting adviser, I always tell my clients that they need to nurture and take care of these people.
As a dental practice management consulting adviser, I guarantee you this: when you start lead generating (which you should be doing for any kind of niche-specific dentistry), 80% of your profits will come after the third mailing. So you’ll mail, you’ll hit a postcard, you’ll mail again, and you get some patients! And the reality is that all your profits and all your real revenue starts to come in overtime by nurturing those leads that you’ve brought in. And the reality is if you can build those leads, you’ll have a long-lasting presence in your area; you’ll have a list of “interested but not ready” people that each month a certain percent you will convert over; and the key thing is that you need to make sure that you don’t commit the number one marketing sin and that is to not follow up… and we’ll do the opposite which is to follow up and nurture these people!
No medical practice can run in a state of chaos. How can you treat a patient if the last time you saw their file it was in the clinic kitchen, next to the peanut butter? Aside from the confusion it causes, there are also legalities to consider. Patient privacy is one of the last bastions of trust people can believe in. That trust must be maintained through careful handling of sensitive patient information.
If your practice is large enough to have a central filing room, like in a hospital, open shelves and a locked door are usually sufficient. Though once a doctor checks out a file, that locked door is no longer enough. Offices should be equipped with cabinets that have sliding covers that can be locked when you are not in the room – either out with a patient or gone for the evening.
Comprehensive charts that incorporate codes and colors are ideal for grouping files together. Yellow for oncology, red for “contains x-ray” – these are little ways to make file retrieval more efficient for yourself and your clerical staff. It also helps you note at a glance if an item or bit of information is missing from the chart. X-rays are best kept in special envelopes that prevent bending and creasing, and that can be easily attached within the patient chart.
Wall mounted chart holders by your exam room door allow for your clerical staff to leave the chart handy for you as you move between patients. In addition, once you are done with the file, leave it in the pocket for your assistant to complete and re-file.
Storage of small equipment, such as syringes and scissors, as well as pharmaceuticals, is another consideration for clinics and hospitals. As with patient charts, items like needles and drugs need to be kept under lock and key for safety reasons. Most of the time drugs are locked in the pharmacy in a steel cabinet. Yet in a hospital, nurses may go from room to room dispensing medication. For that moment when his or her back is turned to deal with a patient, the integrity of the remaining medications must be maintained. Multi-purpose carts with a locking option can provide that integrity and peace of mind.
Hospitals may use the color system to differentiate their medicine storage carts from their crash cart or isolation cart, making it easier on orderlies in an emergency. Slotted cassette carts are used for moving multiple x-ray and CT results from the radiology department to nurses’ stations. Stainless steel carts insulated to contain heat or cold are necessary for food delivery in an in-patient environment. Stainless steel surgical carts ensure that a surgeon’s equipment is organized and at hand when needed. And because it is so easy to clean and sterilize, stainless steel maintains the sterility of surgical equipment.
There is so much more than just pens and clipboards necessary for running an efficient medical practice or hospital. These are just a few examples of items that can improve the way you work and provide a simple, safe and efficient environment for all your staff and patients.
If you’re looking for the best information about the best medical billing training I’m going to help you with a few tips in this article.
Medical billing specialists actually handle a wide range of duties including medical office operations, electronic medical billing and coding, taking care of insurance forms, and using and keeping up with the newest medical billing software. Statistics report that there are more than one million of these specialists in the US.
You’ll learn the newest electronic medical billing software called medical practice management software, and the newest and improved versions are quite different from the older versions. But there is a variety of medical records software and electronic medical billing software packages that you will use.
As a medical billing specialist it doesn’t matter whether you plan to work for a health-related clinic or company or work from home. Medical clinics and physician offices, various insurance companies and your local hospital all need trained staff to take care of all the billing tasks.
The process of medical billing means taking care of the submission of medical claims and then following up on those claims to health insurance companies so you get payment for any medical services that were performed by a health or care provider.
If you take one of the Internet or online medical billing training courses you’ll learn the trade secrets and also how to use what you learn to start a medical billing business from the comfort of your home. And learning from your home computer may just be the best way for you to learn how you can start a medical billing career.
One of the first steps is to decide whether you should take your electronic medical billing training online or on a campus.
After completion of your training you can expect to earn between $25,000 and $30,000 annually if you’re working on salary. You can find medical billing jobs throughout the US, with wages ranging from $10 to $20 on an hourly basis depending upon your range of experience and your geographical location.
The smaller medical offices usually outsource billing and coding work to work-at-home medical specialists who have an established, reputable medical billing business. To completely understand the payment of a medical billing claim, the health clinic owner must have thorough knowledge of all the insurance plans that companies offer and know the laws and regulations that preside over them,
Because many health insurance claims are rejected because of faulty billing practices, doctors and health care providers only hire trained professional medical specialists for medical billing and coding. They no longer depend on regular office staff to handle it.
So if you’re considering becoming a ‘medical biller’ you need to decide whether you want to go to a local vocational or community college or take an online medical billing training course. Check with your local Better Business Bureau to check out the reputation of any local schools you’re considering. You want to make sure they have no outstanding complaints.
When deciding on the best program for you make sure to compare all the offerings and make sure it includes everything you need. Read over any contracts thoroughly so that you know exactly what you’re committing to – what it’s going to cost, what happens if you can’t complete the course, etc. Have a trusted friend, parent, spouse, partner or advisor read the contract also. If you’re going to an accredited college or university this will be less of an issue. You want to know that you’re signing up with a reputable online or vocational school.
Today starting up a medical billing business from your home is easier than ever. You don’t need a college or university degree to become a medical billing specialist. Learn all you can about medical billing before you sign up whether it’s a school online or an on-campus school.
Some of the online medical billing training programs have basic introductory classes, intermediate classes, and classes for those who are advanced. Once you finish your training you’ll be fully trained and informed and immediately ready and able to either start a work-at-home business or comfortably find a medical billing job. It’s not well publicized but the federal government has set aside money for online degree courses and you should check this out so you can save money on your course.
Fears, excuses, uneasiness, rationalizations, intimidations all stem from negative projection. The doctor is too busy. The doctor doesn’t see salespeople. The doctor doesn’t care who they have selected. These, plus a whole range of other statements about this doctor, are excuses – rationalizations. 99.99% of the time they are projections that you have created either by yourself or with the help of a blocker. A doctor is too busy is an excuse. Too busy to listen to a sales pitch – that I can agree with. Too busy to learn how something will affect her practice – I don’t think so. Think of when a family members come to you when you are in a hurry and asks you to sign something. They say, “Just sign. It’s no big thing. You don’t have to read it.” What do you do? I’ll bet you stop and take time to read it or ask lots of questions. Why? Probably because you know if you have to sign, you will be held responsible. The same applies to doctors. Your services affect this doctor and her patients and staff.
So too busy is an excuse based on projection. It may be based on past experiences or warnings from other doctors’ offices. The result is that fear sets in and you need to rescue yourself. So you rationalize. You’ve envisioned the outcome (usually negative) so now you have something to worry about. What’s worse about projection is that you tend to look for evidence to support the projection. Since this becomes a focus (conscious or unconscious), you tend to create your projection. You call and get rejected. “See I told you the doctor was too busy.” Maybe you didn’t have anything to say that interested the doctor, but your approach is, “Don’t let me disturb you, doctor.” The doctor’s response figuratively is then, “OK, don’t disturb me.”
The biggest problems with projection is that it holds you back because of fear and you tend to notice or look for evidence to support the projection. You will always find evidence – guaranteed. Worse though, this evidence will reinforce the fear which makes it even harder the next time.
In reality you don’t know what is going to happen. If you did you’d be preparing other steps and not worrying about what could happen. Every situation is different, and just because something happened in the past does not mean it will happen in the future. It’s good to know about the past and develop actions that are different. Even though the probability says it will happen again, it is not 100% certain. You may hit the low probability situation or do something differently to change the probability.
Dealing with Projection
The simple way to overcome projection is to realize you are projecting. You do this by testing your feelings. Knowing you have to get to a key doctor, ask yourself, “How do I feel about getting to Dr. Jones?” Then listen to your child. “I’m a little uncomfortable.” This means fear in a milder form. “So why am I uncomfortable? The receptionist is a bear to deal with.” Catch yourself when these statements come out and tell yourself you’re projecting. You don’t know what will happen. Fear is powerful in a negative way. No one ever attained greatness or lived happily by being afraid. Best case they survived, and that is not living.
Another way of dealing with projection is to positively project. Lots of books, tapes, seminars, lectures, etc. talk about this. “What’s the best that could happen?” or “This call is going to make a big positive impact on my relationship with this doctor.” Once again, your projection will cause you to look for positive evidence and you will create your own destiny. Then it will reinforce future actions – in a positive way. Your demeanor will reflect your positive attitude and you will create a great destiny for yourself.
Dealing with Projected Problems
Lots of times we go into a doctor’s office and we’ve heard something that’s a problem, issue, concern or whatever. Projection can take this to an extreme and destroy you. What you’ve heard may be real and it may be real to an individual. Does it speak for all the people involved? Maybe, maybe not. Is it a big problem? Maybe, maybe not. Your responsibility is to track this down to see what this problem is all about. Many people are afraid to do this because it might pass on bad information to someone that didn’t have a problem. Why are they afraid? Projection of what will happen. Here is a place that you cannot project. You have to get to the realities. If it is a serious problem, it will get to everyone sooner or later if not handled. Therefore, you want to get issues, etc. surfaced and handled. Otherwise they can surface later and kill you. Projection is keeping you from facing these issues. Recognize your projecting and determine a plan. The plan should be to verify the problem is real and with whom. The plan should then be correct or neutralize the issue.
As an example of projection, I’ll use my daughter’s search for a job. She recently graduated from college and needed a job. She prospected using the normal channels and got an appointment for an interview. During the interview two key executives asked her if she had a certain type of experience. Her answer was no and both were very disappointed. She felt this was critical to getting the job and so she felt really sad when she left. Later that day, she got a call saying she was hired. She had projected the worse. Fortunately it didn’t hurt her. However, if she didn’t get the job she could have beat herself up about not having a certain experience. This could have caused her to eliminate these types of prospects from her search, or if she encountered the question again, she’d feel uncomfortable – which would be picked up by perceptive interviewer. In other words she would have lost confidence and as we have discussed, confidence is critical to success.
What should she have done when asked the experience question? She should have asked how important it was with the individual. Was it just information needed or was it a critical factor? If critical, she could have attempted a response. She assumed it was critical – twice. Obviously it wasn’t.
Projection leads to fear. Fear leads to shattered confidence. Shattered confidence leads to lack of credibility. Lack of credibility lead to getting nowhere. Recognize you’re doing it and start dealing with it. Ask yourself what is the worst that can happen? What will happen if it does? Can you live with it? You’ll find you can. It will never kill you. So don’t project and act like it will.
Another action to deal with projection is to gather more information. The more information you have the less projection you will do. You will come to a realization. From realization you can take action with confidence. Without information, you assume which leads to projection. Since you’re not sure what to do, you become paralyzed or flee. Information is powerful. Projection is debilitating.
And now I invite you to learn more.
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In this article, Wendy Briggs will talk about the new patient experience in dentist practice. Now, this is the area in dentist practice that needs focus in terms of the management in dealing with the patients as soon as they show up your doorstep. This is something we focus specifically at our dentist practice management website! A few questions to ponder as we take a look at this topic: “Why do we talk so much about this?”; “Have you ever had new patients that come in once, and don’t come back for treatment?”; “How are we doing in our practice?”; and “What are the trends, and how can we be sure we are maximizing the potential of our new patients?”. In the management of your dentist practice, you should be able to know how to deal with your new patients the right way and get them to stay in your practice.
Here’s what Wendy will share to you about the new patient experience:
When Ed and I were introduce to each other a couple of years ago, we found something that has been incredibly powerful! And that is he can teach you (and he has taught many of you) marketing techniques in dentist practice management that work, niche marketing and all of these other great concepts that dentist profits has brought to many of you and can bring to those whom we haven’t worked directly with yet. But what we found was once the patients come into the door, there were clients who were spending thousands of dollars in marketing, but just weren’t getting any results and they were not satisfied with it. And so we really took a good look, and I, of course, started doing this when I was doing a lot more in-office coaching. As I read the numbers and pulled the audits, I found out that we had 45 new patients last month! But here we are 45 days later, and only 5% of them have returned. Now, what’s happening? Well, obviously there’s something wrong with the picture. Patients are getting in the door, but the ball is being dropped somewhere! So again we’ve really focused a lot and spent a lot of time and energy on how to make this better. When we try to do marketing, our goal is to get patients in the door, to make money. Now what happens is that once you get new patients in the door, we fall short, we don’t make any money, and we don’t accomplish our goals. I guess we’ve all experienced having patients who come in once, but don’t come back for treatment. And that’s because we might not be the perfect fit for everyone! As long as you realize that you’re okay, but if 95% of your patients aren’t coming back for treatment, is that okay? I guess the answer to that would be NO, right? So what we’ve found is that there’s enough of our members (dentists in general) who could use a little bit of guidance in this area (again this is one of our most commonly requested topics).
So what are the trends out there today in dentist practice management? For this, I’m always amazed at how many ads there are for dentists in my area (where I live in Utah), that are exactly the same. They are offering pretty much the same things. You have a longer list of services on one side, then you have a picture of the doctor smiling with the logo on the other side. And there’s really no differentiation between the two! So as you find your prospective patient, you ask yourself: “How am I supposed to know who to call?” “What are the trends?” “What are we marketing right now?” “Once we get the patients through the door, does your team know what the offers are and what the patients are looking for when they come to the office?”. There are 65 points of contact with every new patient. Now, you should know the secrets on how to hit the home run in these 65 points of contact. With the 65 points of contact its really exciting because what that means is that we got 65 ways to give patients the “wow” factor…. 65 opportunities to “wow” our patients! But, on the other hand, it also means that there are 65 ways to earn a failing rate as well… 65 different ways that we can blow it! And how many times do you think we can get failing grades before we lose a patient? Sometimes, sad to say, it takes only 1, if it’s an important issue. So that’s why its so interesting to take focus on this matter.
Now, some of the concepts of improving your new patient experience in dentist practice management has something to do with the initial phone call and the first visual impression of the office. Now, it always starts with the initial phone call. This is where we really begin the relationship with the patient. For this, you need to have somebody who sounds pleasant on the phone; who’s actually good with multitasking. The patient on the phone should always feel that he/she has the 100% of our undivided attention. The next thing here is the first visual impression of the office. Now, I have had the pleasure of being in the offices all over the country. And I can say that there are really offices that has very nice first visual impression… and there are offices that don’t have one. How important is this? Your patients have already formed probably 11 subliminal impressions about how their experiences are going to be in the first 7 seconds of contact! And that doesn’t necessarily mean that the first 7 seconds of you being in the room with them and having contact. It means that in these first 7 seconds, they are already making judgments of their experiences with you! Therefore, first visual impression of your office is very important. Make sure that your office looks very enticing for the patients to visit, and that the environment is quite comfortable for the patient. These are only some of the concepts that you can have to improve your new patient experience, and there are lots more of other helpful ways to do it!