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Monthly Archives February 2012

marketing ideas for medical practices

for this kind of service i recommend

MD Practice Consulting, Inc., is a medical marketing firm that goes far beyond what most comparable firms offer. Not only do we offer ideas for advertising and marketing your medical practice, but we are also true medical practice consultants who will work hands on with your physicians and staff in any way necessary to grow your business and increase your medical practice revenue.

What are the right strategies for increasing your medical practice revenue? From advertising and external online marketing strategies to operational marketing and practice referral development, our team of medical practice consultants at MD Practice Consulting will make sure our solutions offer the complete package to treat the problem and not just address the symptoms. Our team of professionals will listen to your organization and not only build, but also execute a customized effective strategic plan to see that it reaches its full potential.

In today’s drastically changing healthcare environment, physicians and healthcare organizations face unprecedented challenges in remaining competitive. Decisions to prepare your organization for today’s challenges should not be taken lightly. We invite you to learn more about how our organization can take yours to the next level by contacting us today for your free physician practice assessment.

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APA Dr. Cue Instruction – Dr. Cue Pool Lesson 13: Stroke Defined With Speed Practice! – Dr. Cue Pool Lesson 13: Stroke Defined With Speed Practice – The key element for getting in touch with the “throwing motion” of a good stroke is to use a “slow” backswing on the final stroke cycle and combine it with an obvious hesitation before releasing the cue forward to complete the stroke. A great way to practice this technique is to shoot 15 balls at 3 different speeds in a rotating shot pattern. Focused repetition used in the rhythm / fluency for each shot will provide tremendous benefit to your actual performance and your “looking like a pro”.

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Stop Medicare Fraud Before you Become a Victim

Every year, millions of dollars are taken from the Medicare program through deceptive practices. Medicare fraud hurts not only the program as a whole, but everyone who receives Medicare benefits. The quick guide below reveals how Medicare fraud takes place, why it affects you as an end beneficiary, and what you can do to help prevent it.

What is Medicare Fraud?

Medicare fraud occurs when false claims are made on behalf of a real beneficiary. For example, you visit a particular physician or medical clinic. They ask for your Medicare card and give you a certain amount that is due, but then bill Medicare for more than that amount. They pocket the difference. Another type of Medicare fraud is when someone bills Medicare for services or equipment that you never received or for items different from what you received. A dishonest individual might also use the Medicare card of another to receive medical services or to buy equipment. Or, someone may return home medical equipment, but continue to bill Medicare for the equipment. There are other variations of Medicare fraud, but these are the most common.

Why Should You Care?

You may ask, “Why should I care if someone else commits Medicare fraud?” There are two main reasons you should join the battle against Medicare fraud. One, your Medicare co-pay costs will increase little by little because of money lost through fraud. Just as a retail store might increase prices to cover the losses of theft, Medicare costs will increase for everyone when fraud occurs. Two, you or your loved one could be the next victim. If you frequent the emergency room, pharmacy, or doctor’s office, then you are susceptible to becoming a victim of Medicare fraud. Someone may steal your Medicare card, or you might encounter a dishonest person working at a doctor’s office or pharmacy. Either way, the burden of proof will fall upon you because the Medicare card and billing information will be in your name.

Detecting Medicare Fraud

Detecting Medicare fraud is easy if you keep an eye out for suspicious activities. Beware of providers that offer services for “free” when you have already given them your Medicare card. Also, if a provider offers to waive your co-payments on services routinely without checking to see if your financial situation has improved, you should be leery of this practice. Other “red flags” to watch for include pressure selling for higher-priced services, receiving Medicare bills for services you have not received, so-called “free” consultations for Medicare patients, marketing tactics being used by a provider such as telemarketing, and charges for co-payments on services that are supposed to be covered 100 percent by Medicare.

Do Not Falsely Accuse

If you suspect that a provider has committed Medicare fraud, double check with the provider to be sure it is not a simple mistake first. Sometimes human and computer errors do occur, so give your provider the benefit of the doubt from the start. If so-called “errors” seem to be happening often, then it’s time to investigate! The last thing you want is to wrongly accuse your health provider, so be sure to approach suspected Medicare fraud with caution.

Before Reporting a Provider

Before you report a provider for Medicare fraud, be sure you have all the facts. You’ll need all vital information about the provider including name, phone number, address, type of practice, etc. Also, you’ll need to gather all the facts about the incident so you can clearly present your case. Write or type a detailed timeline of events, the item(s) or service(s) that were billed incorrectly, the date when this occurred, and any other pertinent information.

Take Preventative Measures

If you encounter a situation where you believe you or a loved one have fallen victim to Medicare fraud, report it to your local and state Medicare representatives. Also, take the following steps to help prevent this from happening to you:

1. Never give anyone your Medicare card or claim number who is not your caregiver or physician.

2. Beware of those who wish to review your medical records when they are not providing medical services to you.

3. Beware of “free” consultations and Medicare services being offered by a clinic or physician.

4. Never request medical services that you do not actually need.

5. Beware of providers that offer to get Medicare to pay for services or items that are usually not covered by Medicare.

Most of all follow your instincts. If a situation doesn’t seem right, investigate to find the answers. You or your loved one can be safe from Medicare fraud if you use precaution during every medical situation. Keep in mind that criminals do not always come in dark clothing with masks on their faces. Those who commit Medicare fraud can appear to be normal caregivers or physicians, so keep your guard up any time you give out personal information such as your Medicare card.

Use this knowledge to join the fight against Medicare fraud, and help America to stay healthy!

Jimmy Ellis

Dentist Practice Management Economics Consultant on the Strategies in Promoting Your Dentist Marketing Business

In dentist marketing, you should find helpful ways in promoting your business. This means that you should get more dental patients in the business. For this, you need to have an advise from a dentist practice management economics consultant. In this article, dentist practice management economics consultant Ed O’ Keefe would like to share to you the ways to become successful in your dentist marketing business. The advice of the dentist practice management economics consultant is that you should follow these ways and keep them in mind always.

Sub-Niche Your Practice:

The first strategy that the dentist practice management economics consultant would advise you in promoting your dentist marketing business is to sub-niche your practice. To do this you should start promoting other services. In the consultant’s case, they are promoting an “Invisalign” for patients who needs whiter, stronger teeth. He asks his patients what their ultimate goals are, and he has Invisalign as a solution to help them get straighter teeth. But if they want to get straighter, whiter teeth right away (and they’re candidates for veneers and other services), then they can present the whole treatment plan to the patient immediately. So start by sub-niching your practice. Go after your patients with dental problems and have dentistry as the solution for them.

Go For “Lead-Generation” In The Business:

The second strategy that the dentist practice management economics consultant would advise you in promoting your dentist marketing business is to “lead-generate”. And this is through advertising your services. With this you can actually help people identify you as a good dentist by overwhelming them with “before and afters” proof, wherein you can educate them through DVD’s, powerpoints, and online. You have the options of educating your dental patients through seminars, local workshops, or you can educate them online.

Open The “Floodgates” To Your Patients In The Business:

The third strategy that the dentist practice management economics consultant would advise you in promoting your dentist marketing business is to open the floodgates to your dental patients. A lot of doctors, along with their associates, open the floodgates to their new patients; and the patients just keep coming in to their dental practice. Then 1 out of 10, or 2 out of 10 patients that came in are going to want cosmetic dentistry or more of high-end restorative dentistry. Make it a point that you will be the one who’s going to get that dental patient in your business.

These are the ways that the dentist practice management economics consultant would advise you as you promote your business. First, sub-niche your practice, then “lead- generate” through advertising, and then open the floodgates to your new dental patients. Go for these strategies, and you’ll surely gain more new patients, and become successful in your dentist marketing business!

Darcy Juarez

How to Find the Best Medical School for you

Your years of college have prepared you for a career in medicine. Now it’s time to find the right medical school. The choosing of a medical school can be one of the most important decisions you make for your future. It may determine the path of your entire medical career. Here are a few things to consider when choosing a medical school.

Obviously you want a school that has a great reputation, one that scores high on rankings of medical schools and is known to produce quality doctors. But there is much more to a school than just reputation. Know what kind of medicine you want to practice and find out if the schools you are considering have a reputation for quality education in that kind of medicine. Are you more interested in medical research or direct care of patients? You need a school that has a similar philosophy. If you are not happy at a school or it is not providing you what you need, it will be very difficult for you to complete the program in a reasonable amount of time, if at all. If this happens, you could be wasting valuable years that you will need to become a doctor. Even if you are in the greatest program in the country, your reputation will not benefit if you fail to finish.

You also want to be realistic about where you are likely to be accepted. Time is of the essence, and you don’t want to waste time researching and applying to schools that are unlikely to take you on. Any listing of top medical schools will show you the MCAT scores and GPAs required for acceptance, and the average scores of accepted students. Take these statistics into consideration when deciding where you will apply.

Consider the physical location of the school. You will spend many years in your pursuit of a medical career, and you want to be sure you spend those years in a tolerable location. Medical school can be taxing and challenging, and your physical environment must be one that is pleasant to you if you are going to give yourself the maximum chance to succeed.

Consider the cost of the school. Medical school can be a financial drain as well as an emotional one. Be sure you can afford whatever schools you are considering attending. Be sure you will be able to get the loan you need to pay for that school, if necessary. If you will be in residence near the school and away from your home, consider the cost of living expenses as well.

Most of us know some medical professionals, whether they are friends, relatives, or the family doctor. Consult with them as to the best path to take in regards to medical school. They are sure to have some helpful suggestions and may think of things to ask yourself when you are deciding that you had not even considered.

Your medical school choice will decide your future for many years to come. Don’t leave this decision to chance. Use the tips above to make the most informed choice possible and give yourself the best opportunity for a prosperous medical career.

Craig Berger

Why Colon Hydrotherapy Is Vital To Your Health

The colon is an essential part of the digestive track. Aside from aiding in the digestion of food, it also eliminates waste products. However, with several tempting foods in the market, it’s so easy to go out of the healthy diet. Poor diet results in constipation and other gastrointestinal problems. When the colon is clogged up with accumulated feces, it fails to do its job properly.

In fact, an unhealthy colon could poison all other organs. If feces is not removed in the body within twenty four hours, it gets deposited in the colon walls. This would release harmful toxins and poisonous gases. The blood would then get polluted, which would eventually infect the organs it runs through.

An ancient practice for cleaning the colon of these toxic wastes is colon hydrotherapy. Some may call it colonic irrigation or simply colon therapy. Basically, it is the process of injecting safely determined amounts of water at defined intervals. The whole treatment may take awhile depending on the severity of colon problems.

Colon hydrotherapy is similar to enema. Enema is also a treatment for cleansing the colon. Their only difference is that colon hydrotherapy is much more extensive. Whereas enema only cleanses the lower portion, colon hydrotherapy aims to clean the entire colon, which is roughly five feet in length.

Enema has been around for several centuries already. However, complete cleansing of the colon has gained prominence only in the late 19th century. This started with the popularity of the idea of autointoxication. It has been suggested that the body could poison itself by the release of toxins from accumulated fecal matter in the colon into the blood stream.

During colon hydrotherapy, a patient is asked to lie on his side or back. The therapist will then insert a soft plastic tube into the patient’s rectum. A measured amount of filtered water is then pumped into the colon. Depending on the practitioner, the water may also contain “purifying” substances such as herbs and natural enzymes.

The colon hydro therapist may start gently massaging the patient’s abdomen to aid in releasing fecal deposits in the intestinal walls. When done, the water would then be vacuumed back using the same tube and out into a closed waste container. The whole process is done gently and there are no mess or any foul odor during and after the treatment.

With several repetitions of this process, the whole treatment may take up to an hour. The total water used in these numerous treatments is approximately 20 gallons. Almost all of the water pumped in is removed by the end so there’s no need to run to the toilet afterward.

Should you decide to give yourself an extensive colon cleaning, you would have to choose your practitioner carefully. The treatment is sensitive, and thus you would have to ensure that the facility and equipment to be used are clean. Usually, all equipments used are disposable and well-sterilized to avoid any infections.

It is to be noted that colon hydrotherapy is considered to be an alternative medical treatment. Some colon hydro therapists voluntarily go through a certification process. There are also several organizations of colon hydro therapists. One example is the International Association of Colon Hydrotherapy or I-ACT in the United States.

For general health checks, getting a colon hydrotherapy once a year should be enough. However, pregnant women in their third trimester should not undergo this treatment. Colon hydrotherapy is also not recommended for those with severe hemorrhoids, abdominal hernia, heart disease, amoebic dysentery, and diverticulitis among other health problems. You would have to discuss your present medical condition first with your colon therapist to make sure there would be no complications.

Currently this alternative medical practice is regulated in some states. Several orthodox medical establishments insist that colon hydrotherapy is just an expensive laxative. It typically costs around $65 to $80 in the United States.

There are no scientifically proven therapeutic claims for colon hydrotherapy, however. In fact, several patients have reported of a much energized and lighter feeling after the treatment. There are also evidences suggesting that colon hydrotherapy helps in treating numerous ailments such as indigestion, headaches, allergies, skin problems and even joint problems.

Complementary treatments to clean the colon include aerobic exercises and a low fat, high fiber, vegetarian diet. Even licensed medical doctors agree that red meat and fatty foods are the major contributors to colon health problems.

Lee Dobbins

What is Diabetes and the Differences Between Type 1 and Type2 Diabetes

Diabetes is the inability to transfer sugars in blood into the sugar-storage sites of your body, the muscles and liver. Sugars, called carbohydrates, are found mainly in cereals, rice, bread, pastas, potatoes, milk products, fruits, fruit juices and sweets. When we consume these foods, they pass from the stomach into the intestines and get broken down to the most basic sugar form, glucose. Glucose (sugar) normally moves into the blood via a web of blood vessels that are connected to the intestines. When the movement of glucose into the blood stream raises its average level above 100 points (mg/dl), it triggers the secretion of a hormone called insulin from the pancreas. When insulin is secreted into the blood, it causes the excess glucose (sugar) to be stored in muscles and liver cells. It is stored in a form called glycogen, which may be used at a later time as an immediate source of energy.

This energy is used for activities of up to three minutes: lifting or throwing an object, running away from danger, sprinting, stop-and-go actions such as a short walk, or any sports activity. Some people have impairment in their insulin production or in the functioning of their insulin. This insulin impairment causes the level of glucose to rapidly rise above the 100-point mark, and that is the condition we call diabetes. High sugar levels, left untreated, can gradually cause damage to vital tissues, such as blood vessels, the nervous system, kidneys, heart and arteries. This can cause debilitating strokes, heart disease, erectile dysfunction, loss of sensation or pain in the feet and hands, leading to leg amputations, kidney failure and blindness.

Type 1 Diabetes

Type 1 Diabetes is when someone can produce little or no insulin, due mainly to immune and genetic (inherited) defects in the pancreas. People with Type 1 Diabetes create approximately only 10% of all of people diagnosed with diabetes. Type 1 can occur at a relatively young age, especially during childhood. At the time of diagnosis, people are usually of average weight, experiencing weight loss; frequent urination, blurred vision and dry mouth and their blood fasting sugar are way above 125 points (mg/dl). Type 1 diabetics have to depend on insulin use for the rest of their lives, in order to survive and making good lifestyle choices is integral to diabetes control. Oral Diabetes medications that are Sensitizers (see detailed discussion of this group of drugs in Action Step 2 right after the Insulin section) can be prescribed along with Insulin for people with Type 1 which can help reduce the amount of daily insulin used. Also leading and maintaining an active Lifestyle and making favorable food choices and raising your fiber intake can all help bring Diabetes under control and reduce the amount of total daily insulin dose (decisions about insulin dosing can ONLY be made by your doctor). Refer to Action Step 4 for a detailed discussion on how to start and maintain an active Lifestyle and make favorable food choices.

Impaired Glucose Tolerance or Pre-diabetes

This is a condition where glucose levels are higher than normal but not enough to be diagnosed as diabetes namely at a range from 100 to 125 mg/dl on a fasting state (first thing in the morning before eating). Typically, the more than 54 million people in this category are overweight or obese. They are people who consume large amounts of “junk food” (nutrient-deficient foods and drinks such as soft drinks and all other sugar containing juices and drinks. Foods that are loaded with sugars and unfavorable sources of fat such as animal fat, butter, margarine and Trans Fatty Acids that are found in the majority of packaged processed sweet and or salty snacks) and lead totally sedentary lifestyles; they also have high cholesterol and triglycerides and have low HDL (the good cholesterol). Studies show that these people will eventually develop diabetes and other preventable chronic ailments, such as: high cholesterol, high blood pressure and heart disease, “unless” they are identified early and they start making favorable lifestyle choices.

Gestational Diabetes

Gestational diabetes affects some women during pregnancy and is characterized by consistently higher than 95 points (mg/dl) on a fasting state first thing in the morning, and over 120 points 2 hours after a meal. Most women who suffer from Gestational Diabetes will return to having normal blood glucose levels after delivery. Up to 45% of women who develop diabetes during pregnancy may progress to having full-blown diabetes later in life unless they make favorable lifestyle choices and change their eating and activity habits. The main predisposing factors for gestational diabetes are family history of diabetes, obesity and sedentary lifestyles . It is crucial that women at risk be identified, since high blood sugar causes fetal harm.

Who Should Test?

All women, early on in their pregnancy, who have the following criteria must be tested for high blood sugar; women who are: overweight, over the age of 25, who have family history of diabetes, those who belong to ethnic groups other than Caucasian, those who have previously had gestational diabetes, or who have previously delivered large babies over 9 pounds.


Gestational diabetes is initially treated with Lifestyle interventions such as making balanced food choices and increasing activity as described in Action Step 4. If fasting (first thing in the morning before eating) blood sugar is not brought to 95 points (mg/dl) or to 120 points 2 hours after lunch or dinner then Insulin is the ideal drug that is used. Your doctor will decide which insulin product and dose is appropriate for you. (See the discussion about insulin in Action Step 2).

Type 2 Diabetes

Type 2 diabetes, on the other hand, usually affects people later on in life, after the age of 25 or 30. However, Type 2 Diabetes has alarmingly been plaguing children at a much younger age than ever witnessed. Kids as young as 15 and 17 who are obese and leading sedentary lifestyles and commonly seen in grocery stores shopping while riding electric shopping scooters, are now diagnosed with Type 2 Diabetes. About 90% of people with diabetes have Type 2. People with Type 2 Diabetes produce insulin from their pancreas, but due to lifestyle factors such as obesity and inactivity the insulin is not able to perform and move the extra sugar from the blood into the muscle and liver cells, resulting in the buildup of sugar levels in the blood. This defect is referred to technically as insulin resistance. The diagnosis for Type 2 Diabetes is when people have a fasting (before eating in the morning) blood sugar level of 126 points (mg/dl) and over on 2 separate readings.

Type 2 Diabetes can be of hereditary origin. Non-Caucasians are more predisposed to getting it. But the vast majority of people get it due to inadequate lifestyles such obesity, overeating and sedentary lifestyles. A staggering 75% of people with diabetes are obese and inactive . This lends to the worsening of their conditions. I witness this trend every single day in my pharmacy practice. People drop off several prescriptions for diabetes, cholesterol and blood pressure, and they sit the entire time in the pharmacy waiting area. When I counsel them about their medications and suggest they might increase the amount of daily walking, their invariable answer is, “I don’t have time.” Sometimes, they drop off their prescriptions and go food shopping; they bring back a cart full of bacon, cookies and other packaged snacks such as popcorn, jugs of soft drinks, pretzels, butter, white bread, and let’s not forget the cigarettes!

People with Type 2 Diabetes may be treated with: medications, either taken by mouth and/or through insulin injections, and by making favorable lifestyle choices . Medications alone without an active lifestyle will never be an efficient way to control diabetes and/or other chronic lifestyle-related diseases. Your doctor has many medication options from which to choose. What is important is to get diabetes under control in order to avoid deadly complications ! Your health is your responsibility, and staying in close contact with your doctor and pharmacist is the only way to avoid diabetes complications and hugely important in keeping your diabetes under control.

The message that I bring you is that, “You are not doomed.” Certainly, you can control diabetes, but you have to be aware of some simple facts and act on them . Inaction will cause these deadly ailments to creep up on you and systematically destroy your internal organs and claim your life prematurely. You can become involved, seriously and consistently, in your health; take the lead and the primary responsibility for managing your health and disease! It is simpler than you think.

If you take charge of this responsibility, you reap the benefits of living your lifespan to the fullest, enjoying the best quality of life. It is very simple. You just have to take charge by starting to apply the reliable, simple, and practical recommendations in LIFESTYLE MAKEOVER FOR DIABETICS AND PRE-DIABETICS

For more detailed information on any of these topics log on to: and check out these information packed lifesaving book and e-book volumes: LIFESTYLE MAKEOVER FOR DIABETICS AND PRE-DIABETICS and 4 other e-books: Lifestyle Makeover: Sex, Stress, and Alcohol , Lifestyle Makeover for All Couch Potatoes , Lifestyle Makeover: Defeat High Cholesterol and Blood Pressure , and Lifestyle Makeover for all Tobacco Users . The author of this article is also the author of these volumes

Test your knowledge on these various issues and take a simple True and False quiz by logging on to:

Copyright © 2008 by George Tohme All rights reserved.

George Tohme

Cash Discounts? if You Want to Pay Less at the Doctor, Ask About Cash Discounts

There are serious problems with health care in America. The cost of medical insurance continues to increase 10%, 20% or even 30% each year. This is a much higher percentage increase than most American’s annual salary increase. For the past several years health insurance was one of the few items in the family budget that saw steep increases every year. Today, this is not true. Families are seeing increases in groceries, gasoline, mortgage payments, credit card interest rates and heating oil. Couple a stretched family budget with a poor economy and the future looks worse than the past. There are predictions that unemployment rates will rise. Another prediction is that more families will not be able to afford health insurance.

Studies indicate that people without insurance do not go to the doctor for checkups or for ailments that are not debilitating. Those with chronic diseases like diabetes that go without regular checkups usually end up in the emergency room. Often, people who go without regular medical care see treatable conditions progress into irreversible health problems like a heart attack or a stroke.

Perhaps a better description of our health care system would be a disease care system. There are government funded safety nets for those sick enough to go to the emergency room but in most cases there is not funding for wellness care or chronic disease management. This situation will only get worse as more Americans lose their jobs and their health insurance.

It is not just patients that are frustrated with our current system. Doctors are burdened by the excessive paperwork required by medical insurance companies. Most doctors today have one or more employees dedicated to processing insurance forms and following up with insurance carriers that do not pay in a timely manner. The set fees for Medicare and Medicaid patients are often far below actual costs for the service rendered. Politicians have been talking about reforming our health care system for decades and little has changed except the rising costs.

Doctors are also frustrated by laws that prevent them from charging patients without insurance less than Medicare and Medicaid set fees. Most doctors sincerely want to help their patients with little means by reducing fees so they will get regular medical care.

In the last few years, doctors in many cities across America have opted to discontinue accepting medical insurance and to change their practice to a cash only business. While some doctors do this on their own, in most cases a group of doctors work together and come up with a medical care plan. While these plans are not insurance, since they are a structured plan they are legal.

Doctor after doctor that has made this conversion to a cash only business has reported that they actually make more money. They are able to eliminate the staff personnel that handled insurance claims. They get paid as services are performed instead of waiting up to several months for payment. They no longer have to argue with the insurance company about needed treatment or tests. They are able to totally focus on treating their patients. Doctors report operating a cash only business is much less stressful and allows them to be more responsive to their patients needs.

Patients also like the Patients also like the cash only system. Since routine office visits are priced similar to an insurance co-pay more people without insurance are able to afford medical treatment. Some people choose to carry catastrophic medical insurance only and use the cash doctors for checkups and routine care. Since routine office visits are priced similar to an insurance co-pay more people without insurance are able to afford medical treatment. Some people choose to carry catastrophic medical insurance only and use the cash doctors for checkups and routine care.

If you are one of the growing numbers of Americans without medical insurance or if the cost of your insurance takes too big of a bite out of your budget, do some checking and see if your community has cash only doctors. If so, ask questions and find out exactly how they structure their fees. You may just find an affordable alternative to maintaining good health.

Loren Thomas