As a dental practice act, I find that keeping a constant flow of patients is one of the biggest challenges in dental marketing. Unfortunately, even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer, regardless of how long he’s been in the practice. I am going to share with you 4 strategies as a dental practice act on how to deal with such a challenge. Following these strategies as a dental practice act will help you achieve success in your business.
Dental Practice Act 1: Create A Constant Stream Of Patients
As a dental practice act, your job is to create a constant stream of specific high quality new patients in your practice. For me, if you are attracting the precise type of patients in your practice, who accept your treatment recommendations ( and they refer as well), it is a good start. Keep in mind that it doesn’t matter how long you’ve been in the business, you always have to keep new fresh patients coming in.
Dental Practice Act 2: Reactivate Existing Patients
The inactive and unfinished treatment base is the hidden goldmine within your practice. So as a dental practice act, I advise my clients to go after this hidden goldmine. How do you do this in dental marketing ? Here’s how:
send out 3-step to 4-step direct mail campaign
offer your patients credits towards any cosmetic dentistry (whitening,etc)
do voice broadcast to your patient’s home or phone calls (works tremendously)
use e-mails as a multimedia approach
Dental Practice Act 3: Create A Referral System
The next thing that you can do as a dental practice act is to create a referral system that gets to bring a flood of referrals to your practice. However, you should put in mind that if the referral system is based on your own efforts alone, then you do not have a true system in place. Always remember that a great referral system is a system that is team-generated and team-oriented. In dental marketing the team has a responsibility and accountability for those results.
Dental Practice Act 4: Get Patients To Choose More Of Your Services
Another dental practice act for the business is that you should get existing patients to choose more services from you. Whether you do an Invisalign, implants, TMJ, veneers, etc…. it doesn’t matter. You think your patients know this stuff because it’s your life, but they really don’t. They are just too busy with their own lives. What I advise my clients to do is that if they have new services, pick one or two services a month that they want to promote through their newsletter or postcard or even e-mail. In dental marketing, it is important that you make sure that you remind your patients of the other services that you have. With this, two things will happen: first, you get more patients to choose more of your services (which is a positive thing), and second, you get more word of mouth by just talking to your existing patients about the services that you have and the problems they solve. Doing this will let existing patients refer people more often.
So always remember these strategies as a dental practice act as you go on with your dental marketing business. These will not only give you a constant flow of patients, it will also help you to achieve success in your business!