How to announce the start of a medical practice?

What is the form for a letter to other doctors asking for referrals?

I don’t know about that, but around here, they usually put a big ad in the paper. Be sure to include what insurance companies you accept, and what you specialize in. There are so few doctors here that accept new patients that the ad is usually enough.
Good luck to you—I hope you are in it for caring & not money!!



  • I don’t know about that, but around here, they usually put a big ad in the paper. Be sure to include what insurance companies you accept, and what you specialize in. There are so few doctors here that accept new patients that the ad is usually enough.
    Good luck to you—I hope you are in it for caring & not money!!References :

  • (1) I have seen small offices issue invitations to a ribbon cutting and grand opening. Is this too formal? If not, it is a good way to ask around your current contacts for other offices or professionals who should be invited that could refer future clients.

    By having a nice wine and cheese reception to draw people, this gets them familiar with your new location so they remember that. The cost of promotion should be 100 % deductible from your income tax. Please check Turbo Tax or ask a tax accountant if there are caps or limits based on your total income.

    (2) Which offices do you refer clients to? Make sure the policy is mutual. I would write different letters to these contacts, such as thanking them for providing such good service to your patients you have referred to them in the past. And if they have clients to refer, please feel free to have them contact your offices at ….

    Can you place extra business cards on the counter at these other offices? If so, make sure it has a map or your smiling photo or something visual to stand out.

    (3) Are you offering referral bonuses? This could be an incentive.
    For employment staffing, I have seen companies issue coupons to their current staff asking for more referrals in order to receive a $50 American Express gift certificate.

    If you offer something like that, a separate 1/3 page insert can be enclosed with a letter of thanks. Or stacks can be printed up inviting new clients and referrals, and placed around offices willing to let you advertise there in exchange for your referrals.

    Look through the envelopes of Value mailouts you get in your junk mail for different businesses. You will grand opening announcements with coupons for special discounts or offers, which in your case may be a $50 bonus for referring a friend.
    If this is printed up to look like a $50 bill, it will draw attention.

    Note: Since these letters or coupons are basically advertising, make sure you have the cost of printing and postage written off your taxes. Keep copies of all receipts for this for your records.References :

  • I would contact the chamber of commerce to see if they can help you with an "after hours" reception of some kind. Also, host an open house for your new clinic. At your open house, I would have a special time reserved only for other medical professionals, where you and your staff could take everyone on a tour.
    I used to work at a physical therapy office, and when a new doctor was starting a practice, they would stop by the office with goodies (cakes, etc.). I know that sounds backwards, but often the people that you would refer your patients to for PT or other after care are the ones who refer call-in patients to a doctor.
    As far as a letter goes, I would keep it short, like a card with pre-printed info, and then sign it with a personal note like "looking forward to working with you" or something.References :

  • I am not sure how you handle other doctors and even if that is appropriate.Or maybe just to announce you are opening a practice in town. Just send a simple letter business type with the information included. In my small town where I live (rural area) the doctors that are coming place a ad in the local newspaper announcing the type of practice, insurance accepted, address, phone #, hours and when they will be accepting patients. And probably a good idea to notify the hospital (s) in the area for referrals. Good luck and God blessReferences :

  • Send an announcement to the community and include a business card with each announcement. Put accepting referrals for ______ (insert your practice) at the end. Also put an ad in the local medical journal/paper that includes an announcement with some of your more impressive qualifications.References :

  • Market yourself in the local paper and maybe on the internet if it is local too (there are lots who dont read the paper anymore). If you have some good friends in the area, ask them to get the word out verbally (and in a tactful, elegant way) such as mentioning that "my brother just opened his own private practice, and Im very excited for him" "my brother in-law has opened his own medical office and I am planning to go in for a check up – maybe you might take your children in too if you are looking for a new practitioner). etc.
    I dont know about fliers, or mailings etc. but do get a good spot in the local phone book.References :

  • Generally, I’ve seen full page ads in the local newspaper and doctors generally network with each other through hospitals. Get privileges in every hospital and take call for your specialty and you will definitely get noticed. Congratulations.References :


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